A NEW ADVENTURE BEGINS AS ATARI’S FAMED HUNTING FRANCHISE SHIPS DEER HUNTER 2004
New Game Delivers Most Substantial Advancement to the Deer Hunter Series
BEVERLY, MA – October 17, 2003 – Atari today shipped Deer Hunter® 2004 for the personal computer to retail outlets nationwide. Deer Hunter 2004, the latest game in the successful PC hunting franchise, represents the most substantial advancement to the Deer Hunter franchise since the series was introduced in 1997. A free downloadable demo of the game is available at http://www.us.atari.com/games/deer_hunter_2004_pc_simulation/.
Deer Hunter 2004, developed by SouthlogicTM Studios, brings the true hunting experience to the PC through stunning graphics, incredibly realistic animal behaviors and a wide variety of weapons and equipment. Deer Hunter 2004 includes six hunting areas in diverse locales across North America. Players can hunt three different species of deer, Whitetail, Black-tail and Mule deer, in a variety of weather conditions and through different seasons. Deer Hunter 2004 also comes complete with an exciting online multiplayer component for expanded hunting expeditions for up to sixteen players via LAN or Internet.
“The Deer Hunter franchise created and defined the hunting category,” said Nancy MacIntyre, vice president of marketing for Atari. “With the new Deer Hunter 2004 PC game, the franchise is once again breaking boundaries and taking virtual hunting to the next level.”
Deer Hunter 2004 allows players to customize their hunter and choose from a variety of realistic weapons including rifles, shotguns and bows. Players can record their hunts and share them with their friends for the ultimate bragging rights. A downloadable map editor also allows players to design their own hunting areas and share these designs with other players online. In addition to the hunting gameplay, a Wildlife Observation Mode allows players to silently observe animals in their habitat and better understand their behavior.
Deer Hunter exploded onto the scene in 1997 and created a whole new gaming genre which continues to thrive today. Atari’s PC Deer Hunter franchise has outpaced and outsold all other competitors over the course of the past five years with more than 3.4 million U.S. units sold to date, according to The NPD Group, Inc. With over 40% unit share, Atari’s Deer Hunter franchise is the leader in PC hunting games*.
Developed by Southlogic Studios, Deer Hunter 2004 is now available at retail outlets for a suggested retail price of $19.95. For more information, please visit www.atari.com.
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hard-core, genre-defining games such as Driver™, Enter the Matrix™, Neverwinter Nights™, Stuntman™, Test Drive®, Unreal® Tournament 2003, and Unreal® Championship; and mass-market and children’s games such as Backyard Sports™, Nickelodeon’s Blue’s Clues™ and Dora the Explorer™, Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.